SHIFT
Welcome to SHIFT, a new Travel Local podcast series. Tune in as we explore the trends shaping travel, but more than that, we hope to provide our listeners with actions to help their travel, tourism or hospitality business recover and reinvent itself. SHIFT provides a balance of thought provoking ideas, what really works on the ground, and how tourism businesses and other travel destinations can shift things into gear. Time to ride.
Episodes
15 episodes
The Medicine of Place
“If we don’t use our intelligence to take care of the land, we can no longer consider ourselves beautiful,” reminds Your syilx Sisters, the Indigenous content creators and cultural trainers who are Travel Local’s guests on this episode of the S...
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Season 3
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Episode 1
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46:28
Missed Connections
Is North America stopping short on building a truly interconnected, intermodal transportation network? Tourism destinations certainly hope not if international overnight arrivals are going to recover as hoped by 2026. Transportation is t...
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Season 2
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Episode 5
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33:47
Up in the Air
Is land certainty up in the air for tourism? Dave Butler, Director of Sustainability for CMH Heliskiing and Summer Adventures is on the show to talk about an aspect of tourism that we often take for granted, land use management. Like any other ...
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Season 2
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Episode 4
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48:35
Poverty: Real Pain for False Gain
Rising inequality is a choice. Economic policy makers and captains of industry label it the pain we have to go through if we want to come out the other end stronger and richer. Please. There’s ‘no proof’ say experts who are currently seeing a f...
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Season 2
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Episode 3
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40:46
The Gen Z School for Climate Heroes
Gen Z stand out for climate change activism, and they’re doing something about it while others are still stuck on the couch. But it’s taking a toll on their mental health. So how do we help this League of Climate Heroes feel healthier, stronger...
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Season 2
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Episode 2
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36:24
Don't Swim with Dolphins
Face it. Our society is growth addicted. Even if the global economy sprouts by a modest 3% every year, by 2050 we’re going to need the equivalent of three planet earths to meet our daily needs. Industry, society, and the economy need an overhau...
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39:17
Into the Wild on Social
The world of influencer marketing is changing. We’re heading into the wilds of social media in our season finale of the SHIFT Podcast (woohoo, made it a year). Global social media content creators and founders of MOBL Media @meghanorourkee and ...
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Season 1
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Episode 9
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41:22
Video GAGA
Until the Metaverse fully takes over, video is still QUEEN. Award winning and cause-driven documentary filmmakers Black Rhino Creative bring us behind the lens to talk about the bumps and bruises of getting the shot, the importance of insider a...
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Season 1
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Episode 8
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39:06
Values for the Rescue
“The places you visit…can’t be the places you bomb.” Always highly quotable, globally respected tourism expert Greg Klassen from Twenty31.org is on the show. Better values are the theme as we explore what’s up ahead for tourism globally as more...
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Season 1
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Episode 7
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45:30
Better Digital in Question
Better digital marketing is too often a chaotic sprint to optimize individual channels. Our latest episode covers the winning long game that starts with asking better questions, answering with better insights, and then, linking your digital cha...
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Season 1
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Episode 6
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38:53
Digital Thumb Wars
READY PLAYER ONE. Our latest Travel Local Shift Podcast covers the Digital Thumb War reshaping your battle for market share. Award Winning travel journalist and food writer Adrian Brijbassi talks about getting caught short in South America’s fo...
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Season 1
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Episode 5
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30:36
New School Destinations Rule!!
Cue the bell. School is back in session. We’re going from the general to the specific in this new episode. Simon Fraser University Director of Community Economic Development Jeremy Stone is back on the mic to talk about the ABCDs of generating ...
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Season 1
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Episode 4
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26:25
Selling Sleep
It's not like it is in the movies. Running a successful hotel is just as much about great operations as it is about bookings. Global brand hotel expert Kathryn Millar talks about how accommodation providers can invest in thread count and people...
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Season 1
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Episode 3
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32:46
I Wanna Hold Your Hand
Remember the handshake? It's back baby. Business events and meetings are coming back strong. Listen to our 2nd episode (Woohoo!) for a deep discussion with global meetings expert Cassandra Zerebeski from Meet Local on how to win-over meeting pl...
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Season 1
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Episode 2
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27:15
We Don't Need Another Hero
Welcome to SHIFT, a Travel Local Collective podcast series. Our first episode is going full Mad Max. Jeremy Stone, Director of Simon Fraser University's world-respected community economic development program takes listeners beyond the 'Thunderd...
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Season 1
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Episode 1
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14:07
